Pronouns: She/Her
Lafayette Degree & Major(s): Bachelor of Arts, Biology and Women’s and Gender Studies (double major)
Location: Raleigh, NC
Title: Direct-to-Patient Marketing Manager
Employer: ViiV Healthcare/GSK
Describe what your employer/organization does: ViiV Healthcare is a pharmaceutical company that is 100% dedicated to HIV medicines and research.
Please provide a brief overview of your role: My role is a Direct to Patient/Consumer (DTP/DTC) Marketing Manager. In my role, I work on TV commercials, social media, print advertising, and other marketing projects that reach patients.
What gets you excited to go to work each day? The people that I work with because they are so motivated and passionate!
What key strengths are necessary to be successful in entering this career field? Being driven, a team player, and detail-oriented
Is education beyond a Lafayette degree required to pursue this path? No, not necessarily. However, those who go into marketing often end up pursuing an MBA.
What specific experiences during your time at Lafayette made the greatest impact on your professional path? I participated in the externship program and shadowed a Lafayette alum who worked at a pharmaceutical company. I had always been interested in a career in healthcare, but I knew I didn’t want to go into research or become a provider. This was the perfect opportunity to explore what other careers were out there that aligned with my interests. I also took advantage of the supportive career counseling offered at Lafayette, and frequently met with my career counselor Maureen Walz. She helped me prepare for interviews, reviewed my resume, and so much more!
What advice do you have for students interested in pursuing your career field? Apply to rotational development programs – these are incredible opportunities for new grads to enter competitive industries and gain hands-on experience. Take advantage of the career center at Lafayette! Meet with your counselor, and network with alumni as much as you can.
How do you enjoy spending your free time when not at work? I love hiking, biking, and enjoying the beautiful nature in North Carolina.
What was your favorite spot on Lafayette’s campus when you were a student? My favorite spot on Lafayette’s campus was the quad on a sunny day!
Would you like to connect with Cat to learn more about her career path?
Ms. Kyrillos is happy to connect with students via LinkedIn or email.
If you’d like to connect with Ms. Kyrillos by email, please contact your Gateway Career Counselor.
